Stabilizing and stabilizing is the basic judgment of the Central Economic Work Conference on the macroeconomic situation. Striving for stability is the general tone of work. The printing industry in 2018 will naturally operate under this framework. The supply-side reform will inevitably continue, and the integration will be further strengthened because packaging printing is classified as an industry that collects volatile organic pollutants. Based on this, the author believes that adjustment and integration is still the main theme of the printing industry in 2018.

The reason for saying “still” is that since the global economic crisis broke out in 2008, the printing industry has been in the process of adjustment and integration, and the number of employees and the number of employees has gradually declined; publication printing and packaging printing are in the total printing volume. The ratio has risen and fallen; environmental protection, the "Sword of Damocles" continues to hang high, or governance, or relocation, or withdrawal, companies must make their own choices; production processes have also changed, relatively environmentally friendly flexo Stronger with digital printing and lowering of letterpress printing; the road of “green, digital, intelligent, and integrated” has become the consensus of the industry. On the road of machine generation and intelligent production, some enterprises have made encouraging steps. ... These conditions will continue in 2018.

Increase in the proportion of packaging and printing market

Statistics show that the number of printing companies has decreased in recent years, from 105,000 in 2014 to 101,000 in 2016, and 4 percentage points in two years. The overall strength is not large. In accordance with the law of market development, it is imperative to continue to eliminate a group of enterprises with backward production capacity or environmental protection that are difficult to meet the standards, and to obtain a new round of supply and demand balance.

Among them, the print output value of publications may continue to decline. Because the circulation of newspapers, which accounted for the largest proportion in this business, did not stop falling as expected, and although the print volume of books has risen slightly, the increasingly serious inventory situation in the publishing industry is also likely to constrain its development. .

Packaging printing has room to continue to rise. With the success of a number of personalized label pioneers such as Coca-Cola, Oreo, and Jiang Xiaobai, the number of personalized labels in the new year is expected to increase. From this perspective, it is important for printing companies to provide label users with an overall solution that can help products enhance market influence and promote sales. The business is not entirely from the production capacity and quality, but from the marketing planning, filling this short board as soon as possible is an important topic for many printing companies.

Digital printing process has grown

Digital printing with on-demand, instant, and variable qualities will continue upwards on an existing basis, but this is a gradual process, and the distance is far from being a market protagonist like offset printing and gravure printing. The personalized market needs to be nurtured, digital printing equipment is still in the process of continuous improvement, and the business model that adapts to individual needs needs to be explored in practice. When these problems are basically solved, digital printing is likely to usher in an explosion.

In 2016, the drupa printing exhibition, which is known as the “printing industry development trend”, can be said to be the catalyst for this round of digital printing heat. Almost all traditional printing equipment manufacturers are involved in this field, which may be the next development direction of the printing industry. . In 2017, more traditional printing companies sent representatives to attend the digital printing professional conference to understand the status quo of digital printing. More manufacturers began to enter the digital printing equipment, consumables research and development and production areas.

From the actual situation, in addition to the decline in the production areas of the two earliest digital printing processes due to the rise of electronic invoices and the acceptance of electronic documents for construction drawings, other areas are still in the upswing, but the growth rate is fast. slow. For example, the growth in commercial printing is not obvious. It is developing rapidly in the fields of architectural decoration, textile printing and printing, and label printing. Some of them are because the new technology can better meet the changing market demand. Some are due to environmental factors, while others are equipped. Digest the ability to withstand relatively high production costs. The application of digital printing in more fields and more materials will continue in 2018.

Increased adjustment and integration

Adjustment and integration will be the main theme of the printing industry in 2018, but there is a big difference between the two. Adjustments generally refer to internal enterprises, and integration is between enterprises. From this perspective, the adjustment is bound to be greater than integration, because it involves every enterprise. Only when there is a trend, can there be room for development of the enterprise, otherwise it is difficult to achieve the desired result from the imagination and concept.

The internal adjustments of the company cover a wide range, including market positioning, business development direction, and production technology. It is difficult to maintain, and opt-out or acquisition by others is also an adjustment. Individually-funded enterprises have taken steps in terms of machine generation and link Internet of Things. For SMEs, they should carefully carry out cost comparison based on their own strength. Make timely and appropriate choices to reduce costs and improve efficiency.

In 2018, the integration of the printing market will increase, there are ways to choose M&A to expand its production capacity, and more is to rely on the platform to take advantage of the company's overall advantage. However, no matter what kind of method, the post-digestion and business concept integration work is very large, and this step cannot be completed, and the integration work cannot be completed.

As an indispensable part of the society, we should seize the opportunity to complete the adjustment and integration of the company and contribute to the advancement of the society with a more positive attitude.